Performance Marketing Consultancy
Hi. I'm Deniz.
I build growth marketing
functions for early stage
startups and scale-ups.
For the past 15+ years I've built marketing and growth orgs from scratch, managed over $750M in budgets, and turned early stage companies into growth machines. Now I do that work as a consultant, for founders who want it done right the first time.
100x
growth delivered
in past 5 years
$750M+
in MARKETING budgets managed lifetime
15+
years building marketing functions
30+
people teams built
Builder. Strategist. Operator.
The career arc
I started buying outdoor, TV, and press for billion dollar brands at media agencies. Moved into programmatic and digital performance in gaming. Mastered funnel optimization in ecommerce. Then spent eight years building real estate marketing at scale, joining PadSplit a week before COVID as the second marketer and growing members 100x over five years.
AI and automation
I use AI as an operating layer, not a gimmick. I've built LLM-powered workflows that handle lead qualification and follow-up autonomously, cutting cost per contact while improving conversion. I use AI to generate and rotate ad creative at scale, run hundreds of copy variants simultaneously, and power lead scoring models that prioritize by conversion likelihood before a human ever gets involved.
Paid media mastery
I've developed advanced bidding frameworks and creative testing systems on Google and Meta that go well beyond standard playbooks. I find the edges. Auction inefficiencies, audience overlaps, bid modifier stacks, and build compounding advantages that get stronger over time, not weaker.
Attribution as strategy
Most companies are optimizing toward the wrong signal. I've rebuilt attribution systems from scratch for complex funnels. Mapping the real customer decision journey, not just the last click. When you know what's actually working, everything gets cheaper and faster.
Mobile first, always
Mobile is not a channel. It's the entire world. I build mobile-first from day one. UA, ASO, in-app lifecycle, push, and creative built for the thumb. In a world where your customer's first and last touchpoint is a phone, treating mobile as an afterthought is a growth killer.
The 1% principle
I believe in consistent experimentation. 1% improvements every week compound into transformational results over a year. But I also know when iteration isn't enough and you need to flip the table entirely. The skill is knowing which moment you're in, and having the conviction to act on it.
Companies I helped build.
The full growth stack, from zero.
Some founders need tactical fixes. Others need the whole system built from scratch. I work across both. Scoping each engagement deliberately, so the work fits your stage, your team, and your goals.
Brand, homepage and positioning
Messaging architecture, ICP definition, competitive narrative, and a homepage built to convert from day one.
Mobile and mobile apps
UA strategy, ASO, mobile specific creative, and retention loops that drive LTV on iOS and Android.
CRO and funnel optimization
Conversion audit, A/B testing roadmap, and funnel fixes that turn existing traffic into revenue.
Paid marketing growth
Channel strategy, budget allocation, creative testing, and attribution. Built to scale, not to spend.
Content and SEO
Keyword strategy, content architecture, and a publishing system that builds compounding organic growth.
Referral program
Incentive design, mechanics, and the full referral loop built to acquire customers at near zero CAC.
Lifecycle marketing
Onboarding, retention, and re-engagement flows that move people through your funnel automatically.
Attribution
Multi-touch attribution models, tracking architecture, and the tooling to know exactly what is working.
Affiliate marketing
Partner recruitment, commission structure, tracking setup, and ongoing affiliate program management.